AiMCO Partners with OMG: Free Memberships for Eligible Creators
The Australian Influencer Marketing Council (AiMCO) has announced a groundbreaking partnership with Omnicom Media Group Australia (OMG), offering free AiMCO memberships to eligible creators. This collaboration, the first of its kind for AiMCO, aims to empower creators and influencers by providing access to industry-leading education, insights, and resources.
Through OMG's Creo platform, a comprehensive end-to-end influencer marketing solution, eligible creators will receive annual AiMCO memberships, unlocking a wealth of benefits. These include industry information sheets, exclusive webinars, events, group deals, and networking opportunities, all designed to enhance their professional growth and engagement with brands.
OMG's partnership with AiMCO represents a significant investment in the Australian influencer marketing industry. With their extensive experience working with hundreds of creators monthly, OMG's Creo ensures informed creator selection and brand protection across diverse categories. This collaboration showcases the industry's commitment to professionalization and the belief in the creator economy's potential.
Thomas Hutley, Managing Director of OMG Content, expressed enthusiasm for the partnership, highlighting OMG's long-standing support for AiMCO since 2019. He emphasized the importance of Creo's guaranteed outcomes model, which demonstrates the power of influencer marketing in delivering effective media results. By providing creators with access to education, training, and resources, OMG aims to foster a thriving environment for content creation.
Patrick, representing AiMCO, described the partnership as a milestone for the organization and the Australian influencer marketing sector. He emphasized the crucial role of influencers and content creators in the industry's success. The collaboration aims to drive responsible and compliant influencer marketing by investing in best-practice education for creators while facilitating connections between brands, agencies, and influencers.
As part of the partnership, OMG will sponsor AiMCO memberships for its creators, offering them a ticket to AiMCO's 2026 Creator Summit in Sydney. This summit is expected to be a significant event in the industry, bringing together creators, brands, and professionals to shape the future of influencer marketing.
The AiMCO and OMG partnership is now in effect, marking a significant step forward in the professionalization of the Australian influencer marketing landscape.
