The holiday season is proving challenging for American shoppers, with a recent poll revealing that a significant portion is struggling with rising prices and economic uncertainty. The survey, conducted by the Associated Press-NORC Center for Public Affairs Research, highlights a stark contrast to the president's promises of lower prices and a booming economy.
A majority of U.S. adults report noticing higher prices for groceries, electricity, and holiday gifts, with nearly half finding it harder to afford desired gifts. This trend is not new, as a similar poll from December 2022, during the presidency of Joe Biden, showed comparable concerns about inflation. The current economic climate is further complicated by President Trump's tariffs, which have contributed to rising prices and economic anxiety.
Despite the president's insistence that there is no inflation and the economy is thriving, the public's perception differs. The poll reveals that 68% of U.S. adults view the economy as poor, a sentiment unchanged since before Trump's return to the presidency. This discrepancy has led to a sense of strain among Americans, with many adjusting their shopping habits and budgets.
One example is Sergio Ruiz, a Trump supporter from Arizona, who is using buy-now-pay-later programs to manage the cost of gifts for his children. However, the president's suggestion to buy fewer dolls and pencils is met with criticism, even from his supporters. The poll also shows that Democrats and Republicans are both cutting back on expenses and seeking low prices, with Republicans budgeting more than usual.
The survey indicates that the primary concern is the level of prices, not just the inflation rate. Most Americans have noticed higher prices for groceries, electricity, and holiday gifts, with about half reporting higher gas prices. This aligns with the 2022 poll, despite the inflation rate easing from its peak.
Consumer spending remains resilient, but Trump's tariffs have influenced shopping behaviors, as seen in the case of Andrew Russell, who now buys local gifts instead of importing them. The economic outlook for 2026 is uncertain, with few expecting significant improvements, and many predicting a worsening economy.
In conclusion, the poll highlights the economic challenges faced by Americans, with rising prices and inflation impacting their holiday shopping and overall financial well-being. The differing perceptions of the economy between the president and the public add to the complexity of the situation, leaving many Americans feeling strained and uncertain about the future.
